Every year on July 11, a certain gas station chain likes to give out free sugary frozen drinks. The main problem with the beverages they’re giving away, though: They’re not beer. So this year, we decided to make our own holiday.

On July 11th Day, we’ll release this year’s version of July 11th—a bright pink, slushie-inspired IPA brewed with lactose; El Dorado, Belma, Citra, and Mosaic hops; and a whole lot of dragonfruit. (We’ll also be using dragonfruit in a new specialty burger and cocktail that’ll launch that day.) Plus, all of our frozen cocktails—yes, all of them—will be available for just $7.11.

July 11th Day will take place on, yup, Monday, July 11 at both Wilderness locations. The event lasts all day, but the beer (and slushies) may not. Beware of brain freeze.